Research vets Ed Lee, David Haueter form Rise Above Research

Ed Lee and David Haueter, market research veterans in the digital imaging and printing industries, have partnered to create Rise Above Research, LLC, a new market research and consultancy firm focusing on the digital imaging and photographic printing markets. The two have more than 40 years of combined industry experience working with leading industry analyst and market research firms in the digital imaging market.

Manufacturers in the imaging markets are facing new challenges presented by the recent pandemic and dramatic changes in the marketplace. How imaging companies respond to these challenges will be vital to their future success.

“Access to accurate research and actionable insights and advice is more important than ever for making effective decisions,” says Lee.

“As photographers ourselves, we have a passion for helping imaging companies amid challenging market dynamics,” sys Haueter. “We see exciting opportunities arising during this time and we want to be a trusted partner to our clients and to help them succeed.”

Rise Above Research offers three advisory services

The Digital Imaging Advisory Service examines consumer and professional digital camera markets, the mobile imaging market, as well as emerging fields such as augmented and virtual reality, and artificial intelligence;

the Photo Merchandise Advisory Service focuses on personalized photo products, with an emphasis on consumer behavior and trends, as well as future expectations and needs;

and the Photo Printing Advisory Service covers the traditional photo print market.

Rise Above Research will also offer Custom Research & Consulting, with capabilities and experience in proven research methods such as focus groups, in-depth interviews, out-of-box product testing and new market opportunity assessments.